Booked revenue from the Metakocka MCP (aggregate_sales on the BigQuery copy) by order date, Ljubljana time. Cancelled, manually closed and duplicate orders are excluded, so COD parcels that later go unclaimed still count. Gross includes VAT after discounts; net excludes VAT; both in EUR at the ECB rate on each order's date. Items and IPO read as ordered/with bundles opened: the first number counts a bundle as 1, the second counts it by its contents on the order date; gifts, the GF placeholder and services are left out of both. IPO is items ÷ orders and AOV is gross ÷ orders, both without Amazon and B2B. COGS is the owners' product cost. Margin is contribution margin: kept net revenue minus product cost, shipping, payment fees and return costs (return cost is still €0). Amazon has no margin until its fees are loaded. Margin % is margin ÷ kept revenue (net without returned and unclaimed orders). Byrokko is every channel whose name does not start with TOP7; Top 7 is the TOP7 stores. Country is the billing country.